Nutrition and supplement plans that adapt to you
Personalized dosing, timing, and product suggestions updated as your body changes.
All-in-one nutrition system. Personalized supplement protocols, optimized timing, and refills handled for you.
From nutrition reviews, adaptive dosing, and high-quality supplement catalog, we built the full system to improve how your body runs.
Expert reviews (on-demand)
Your plan runs on AI by default. When questions come up, you can request a human review right from the app.
A licensed dietitian looks at your current plan in full context and tells you whether it makes sense, what to change, or what to ignore. No appointments. No delays.
Automatic supplement management
Your supplement delivery is based on your actual current dosage, not a fixed subscription. As your plan changes, we automatically adjust quantities and reorder timing so supply stays in sync. No overordering, no running out. Your plan changes. Your supply follows.
Always adapting to your recovery
Your protocol shifts automatically when sleep, HRV, training load, or stress changes.
HRV dipped 18% vs 7-day avg
Reduced training intensity flag. Increased magnesium glycinate + hydration protocol for 48h.
Sleep debt detected (−1.4h avg)
Moved ashwagandha timing earlier. Suggested glycine + earlier caffeine cutoff.
High strain day logged
Added 3g creatine split dose + increased electrolytes.
Questions & Answers
Personalized nutrient intake targets (both micronutrients and macronutrients), ways to hit those targets through your diet and supplementation.
No problem, we've got you. The True Vitamin app will guide you through setting up a preference to hit your nutrition goals through food only.
If ever you change your mind, change your settings and the AI model will optimize its recommendations to meet your goals and preferences.
Yeah buddy :) The more of your wellness data that you're willing to feed the app, the more it will work with you.
Performing a full profile setup will prompt you to input everything from fitness data from your wearables, food and supplement consumption through photos, biomarker data from lab tests, your fitness goals, to observations about how you feel in a given day and more.
You'll get an initial recommendation from the app, and then you'll enter a 2-way feedback loop. Your continuous data will inform the model about the effects of the existing recommendation, leading it to iterate its recommendation to you.
We're not going to BS you - we obviously don't have a crystal ball. But we firmly believe our approach caters to longer term adherence than you may have experienced before.
Our approach focuses on average effort and not going overboard with tracking, which inevitably leads to fatigue for many people. Our aim is to be your wellness team that's in your corner at all times.
Think of the feedback loop between your data and the model as an athlete-coach relationship, and of our team of nutrition and quality experts as your trainers. They all want to see you reach your goals, no matter how those goals evolve over time.
Our experts in quality assurance have defined metrics for assessing manufacturer performance that are audited and verified over time. These include:
- Good Manufacturing Practices (GMP)
- International Organization for Standardization (ISO) accreditation
- NSF Certified for Sport
- Compliance with Informed Sport testing
- In-house testing capabilities
- Batch traceability
We also leverage AI here, asking it to research available data to challenge our confidence levels in specific manufacturers and supplements.
Fair question. Here are three reasons:
- You could just ignore the AI generated recommendation and still benefit from your membership by gaining access to transparent pricing on supplements, subscription management, as well as centralizing all of your wearable data if you have it.
- Our model was trained by a team of registered dietitians who were not shy to set it straight when it was wrong.
- Get access to our dietitians for a 1-to-1 review of your AI-generated recommendations and of your progress. Our no-BS community policy means that you can count on them for honest validation.
We only work with suppliers we trust
We're starting with a small group of vetted, high-quality brands. Over-supplying kills trust and long-term retention, so we generate dosage-accurate demand and route orders only to suppliers we've personally vetted.
We partner with brands that care about formulation, sourcing, and doing this properly. If that's you, we'd love to talk.
- Higher LTV through right-sized replenishment
- Precise dosing eliminates waste and builds customer trust, driving long-term retention and value.
- Fewer refunds, pauses, and support headaches
- Accurate orders mean fewer customer complaints, cancellations, and support overhead.
- A distribution channel built for precision, not mass
- Quality over volume. We route orders to suppliers who prioritize formulation and sourcing excellence.